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Links I love: This Month In Influencer Marketing - July 30, 2018

Okay, folks! I have a month’s worth of blog posts to share; it includes juicy confessions from a publicist and social marketing exec, on their personal experience with influencers. Enjoy!

5 Instagram Tips Straight From Eva Chen & Her Gladiator Team (Gorgeous In Grey)

Get the inside scoop on how brands can increase Instagram followers, drive engagement and master Instagram Stories and Instagram Live.

True Life: A Cranky Publicist Sounds Off On Influencers (Fashion Week Daily)

Find out why an an Instagrammer must also have a blog, or this publicist will not work with you. He gets it.

Facebook Launches Brand Collabs Search Engine for Sponsoring Creators (Techcrunch)

Last month Facebook launched its Brand Collabs manager. It’s a search engine that brands can use to browse different web celebrities, based on the demographics of their audience and portfolios of their past sponsored content. The real win for brands? When they launch this for Instagram.

‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market (Digiday)

More word vomit from those of us who work with influencers. A very good read.

How Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers (Adweek)

Super interesting read on why Nordstrom decided to cash in (more than they have in the past) on the influencer play for their hugest sale of the year.

Maximizing Influencer Partnerships Means Getting Micro (Forbes)

A quick and dirty read on getting the most out of working with micro-influencers.

 

Links I love: This Month In Influencer Marketing - June 25, 2018

Happy hump day! There have been a lot of interesting articles to hit the internet regarding influencer marketing, especially in the travel sector. And what I have been reminded of over the last few weeks, is that makeup artists and magazine editors are influencers too. Oh yeah, and influencer fraud is bubbling up.

Here is a roundup of posts that can help you better understand the shifts in influencer marketing/partnerships, and of content that I found to be very useful.

Inside L’Oreal’s Cannes Strategy (Business of Fashion)

They kicked butt at the film festival by creating a Cannes Studio and producing a sh*t ton of content. And there were Yachts involved.

Fashion Editors or Influencers? Sometimes It’s Hard to Tell. (Business of Fashion)

Don’t forget the fashion or beauty editors! This is an interesting niche segment of influencers who should be tapped into and romanced.

Standout Mother’s Day Influencer Marketing Campaigns From Herbal Essences & More (Mediakix)

The Herbal Essences #pregnantwomencan campaign was so great! And it pulled on the heart strings for sure. I just wish they highlighted a bit more what the brand stands for and how it connects to the campaign.

Under The Influence (Travel Weekly)

The travel industry is finally going big with Influencers, but they are also highly aware of fraud and inflated numbers.

Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry (Real Wire via Celebrity Intelligence)

An incredibly impactful report. ‘A significant finding of this study is that Instagram is proving the most successful channel for talent-led collaborations for 78% of respondents, overtaking YouTube.’ Whaaaat!

Unilever Banned Influencers With Fake Followers. Is a Reckoning Next? (Racked)

‘The purge’ is coming for influencers with fake followers. Make sure to take the time and use due diligence when targeting the right people for your campaign.

Links I love: This Month In Influencer Marketing - May 17, 2018

I finally mustered up enough energy to write this blog post! YAY! I’ve been accumulating my favorite articles on the topic of influencer marketing and content over the last few weeks, so there would be some meat on this bone. Here is a roundup of posts that can help you better understand the shifts in influencer marketing/partnerships as well as case studies and insights that I found to be very beneficial.

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Why Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at Coachella (AdWeek) Getting experiential with influencers is key if you want them to post organically about your brand with genuine enthusiasm.

How To Get Influencer Marketing Content To Perform (Grapevine)

How to ensure you are optimized and ready to handle an influencer partnership. Do you have CTAs? Are your landing pages accurate and relevant?

Don’t Feature Influencers (L2Inc)

Why you should feature an influencer post on Instagram only for aesthetics, and not just because you are excited to re-post.

Indie Index: Ofra Cosmetics (L2Inc)

Check out how Ofra is nailing influencer product collaborations. Not to mention, their highlighters and liquid lipsticks are HEAVEN.

Meghan Markle: The Biggest Influencer of All? (Business of Fashion)

The ultimate influencer. Check out the massive influence she has on brands. And Meghan’s effortless chic is goals.

Refinery29 is Hoping its New 24/7 Digital Channel Can Put it Back on its Feet (Videoink)

The state of digital publishing goes to show you that the real influence is in unique perspectives of storytelling through individuals and platforms, NOT a website.

6 Instagram Tips to Boost Your Luxury Brand (L2Inc)

A quick reminder to use hashtags, influencers and to make posts shoppable.