From creating strategies around Instagram Stories to creating smart experiential activations for customers, here are the best links I’ve found on the subject of content and influencer marketing over the past month. Enjoy!
Great article on the impact of video. I am a huge proponent of using Stories in the campaigns I work on with my clients. It makes a big impact.
Solid case study on being aware of your brand advocates and actually engaging with them to build momentum. It really is a prime example of thinking small to achieve a big impact.
"Everything You Do Is Content" (Beauty Independent)
Create ‘content moments’ with pop-ups and various out-of-the-box experiences that your customers and influencers can get excited about.
Game changer alert! Instagram expands the use of shoppable tags to Stories. I am super excited to test this out with my upcoming campaigns.
I was obsessed with what Olay created for their #FaceAnything campaign. It was a multi-pronged approach that was spot-on and inspiring in many ways. Every brand has the opportunity to incorporate a positive message while simultaneously selling product.
Indie Index: Briogeo (L2)
Aside from being a personal fan of Briogeo products, the brand and its founder are one to watch. Briogeo has been very strategic on it’s journey to becoming the fastest growing hair care brand at Sephora. Check out the video on how they did it.
While I do not 100% agree with long-term partnerships being the “next wave,” given that this has been going on for quite some time between brands and influencers, it does shed light on this approach, and proves that it is the best method for creating brand ambassadors.
The Future of Content Strategy (HubSpot)
If you are currently implementing a content strategy, read this now. The content marketing landscape is changing fast, and you may need to update your strategy sooner rather than later.
Any news you’d like to share? Post in the comments!