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Links I Love: This Month in Influencer Marketing

Greetings! There has been a lot cooking in the influencer marketing and content space, but no surprise there. I’ve rounded up the most interesting posts in the last month along with some great case studies to review. I am always amazed at how much more there is to learn. I love it. This will be my last post of the year! So, follow me on Twitter where I share more up-to-the-minute articles.

24 Latinx Beauty Influencers You Should Know (StyleCaster)

Here’s an impressive list of some of the biggest, as well as up and coming latina beauty bloggers to know!

‘We’re in the dark’: Asics wades warily into micro-influencer marketing (Digiday)

Asics jumps into the deep end working with micro-influencers to see if they can get more bang for their buck, but they’re concerned about the real ROI. If they don’t see results fast, they’ll have to pivot. This is a riveting read.

“That’s what authenticity looks like”: How brick-and-mortar businesses can leverage influencer marketing (Glossy)

This notable article demonstrates that when you do your homework on engaging with the right type of influencers you want to work with, it can make a big difference. Pro tip - always, always, always look for the main location of an influencer’s audience. The more granular, the better.

Inside the launch of Something Navy, Nordstrom’s first influencer-created brand (Glossy)

More and more brands are launching strategic long-term partnerships (as mentioned in my last blog post) in the form of brands and collection collaborations. And I’m here for it! Lane Bryant and Pretty Little Thing are no stranger to these types of partnerships as well.

The Risks of Influencers (L2)

Be careful with mega influencers. They are effective in helping build brand awareness, but you still need to implement a micro approach, especially if you want real conversions.

Here is a list of case studies and white papers that are worth your time!

Influencer Data Mapping White Paper (CreatorIQ)

2018 State of the Creator Economy Study (IZEA)

10 Interesting Influencer Marketing Case Studies to Get Inspired By (influencerupdate.biz)

Any news you’d like to share? Post in the comments!