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Links I love: This Month In Influencer Marketing - July 30, 2018

Okay, folks! I have a month’s worth of blog posts to share; it includes juicy confessions from a publicist and social marketing exec, on their personal experience with influencers. Enjoy!

5 Instagram Tips Straight From Eva Chen & Her Gladiator Team (Gorgeous In Grey)

Get the inside scoop on how brands can increase Instagram followers, drive engagement and master Instagram Stories and Instagram Live.

True Life: A Cranky Publicist Sounds Off On Influencers (Fashion Week Daily)

Find out why an an Instagrammer must also have a blog, or this publicist will not work with you. He gets it.

Facebook Launches Brand Collabs Search Engine for Sponsoring Creators (Techcrunch)

Last month Facebook launched its Brand Collabs manager. It’s a search engine that brands can use to browse different web celebrities, based on the demographics of their audience and portfolios of their past sponsored content. The real win for brands? When they launch this for Instagram.

‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market (Digiday)

More word vomit from those of us who work with influencers. A very good read.

How Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers (Adweek)

Super interesting read on why Nordstrom decided to cash in (more than they have in the past) on the influencer play for their hugest sale of the year.

Maximizing Influencer Partnerships Means Getting Micro (Forbes)

A quick and dirty read on getting the most out of working with micro-influencers.