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C2 Paint Blog re-launch
-Wordpress template selection and set-up
-Content strategy
-Influencer strategy
-Editorial calendar
-Blog writing
#Advokate influencer program
Sourced and implemented 35+ influencers for Kate Somerville’s #Advokate campaign to build awareness for their partnership with the Plastic Oceans Foundation. PC @felicialatour
Views: 7200
Engagements: 1533
Conversions (purchases): 4
#Advokate influencer program
Sourced and implemented 35+ influencers for Kate Somerville’s #Advokate campaign to build awareness for their partnership with the Plastic Oceans Foundation. PC @worldofcolorx
Views: 111,800
Engagements: 24,750
Clicks: 146
Conversions (purchases): 25
ipsy Glam Bag Plus launch
Launched ipsy Glam Bag plus with personalized seeding to over 400 micro influencers. PC @leahjanea
Copolla Wines x The8Cloud
Partnered with The8Cloud to launch the Copolla Wines #diamondadventure campaign with micro-influencers. PC @tineey
Brilliance NY x The8Cloud
I partnered with The8Cloud to activate four micro-influencers for beauty retailer, Brilliance New York for brand awareness. PC @hashtagfablife
Generated site views: 10.1K
Engagements: 2.5K
Clicks: 300
Proactiv x The8Cloud
Partnered with The8Cloud for the ProactivMD launch with four micro-influencers. PC @imgloriaann
Generated site views: 16.7K
Engagements: 4.4K Clicks: 400
Conversion: 6 purchases
ipsy's Volume Up Feature Shoot
I led the casting for ipsy’s most loved feature shoot to date.